Robert Hickey presents at every training of the Etiquette & Leadership Institute on marketing and public relations, providing step-by-step plans on how to create appropriate stationery and business cards, build professional credibility, generate leads and attract new and keep existing clients. These strategies, specifically tailored for children’s etiquette consultants, enable trainees to position themselves as a respected authority in their area available for programs and consultations. Mr. Hickey’s focus is on preparing trainees to build recognition of their expertise in their peer network and community.
Mr. Hickey has written, developed or contributed to many books, but he is the author of “Honor & Respect: The Official Guide to Names, Titles, and Forms of Address.” This 576-page comprehensive reference includes detailed information for etiquette and protocol professionals and anyone who interacts with officials. Topics covered include: forms of address for private citizens; professionals and academics; federal, state, and municipal officials; armed services; diplomats and representatives to international organizations; foreign officials; royalty and nobility; and clergy. Also included are chapters on: joint forms of address; introductions; courtesy titles; style and usage; and precedence. The book is available for purchase on-line at www.formsofaddress.info.
Mr. Hickey also serves as Deputy Director of the Protocol School of Washington, and has been with the PSOW since its first training in 1988. A graduate of the University of Virginia, he was coordinator of publications at George Mason University, and an instructor in the Publication Specialist Program at George Washington University. He lives in New York City.
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